What we build into every SaaS
The stuff every SaaS needs. Done once, properly — not stapled together as you grow.
We turn your idea into a working MVP that real users can pay for — not a demo, not a mockup. Focus on the core loop (signup → aha moment → payment), skip the bloat, and get it live so you can learn from actual behaviour instead of guessing.
Auth, subscriptions (Stripe), dashboards, admin, webhooks, transactional email, background jobs, API — the boring plumbing every SaaS needs, done properly the first time. Same stack we run Appozy on. Cloud-scalable from day one.
Getting the product live is half the story. We stay on for post-launch iteration — analytics wiring, onboarding tweaks, feature adds based on what real users do — so v1 becomes v2 becomes a real business.
Book a free 30-minute call. Walk us through your idea — we'll come back with a realistic scope, timeline, and fixed price for the MVP. No PowerPoint pitches.

Full-stack booking platform, Zoom-Marketplace-approved, live at appozy.com with real paying customers. Same team, stack and process for your product.
Idea → MVP → Zoom-Marketplace-approved launch. React + Node + MongoDB, Stripe subscriptions, real-time notifications, AI Meeting Prep. Live at appozy.com.
The stuff every SaaS needs. Done once, properly — not stapled together as you grow.
Secure signup/login, email verification, password reset, 2FA, role-based access. Multi-tenant from day one so scaling doesn't require a rewrite.
Free/paid tiers, trials, upgrades/downgrades, invoices, coupons, dunning, tax. Handled properly — including the edge cases that break most MVPs.
Customer-facing dashboards + internal admin. Real-time updates via WebSockets where it matters. Analytics wired in from launch.
REST API with scoped keys, webhooks for downstream integrations, background jobs for anything slow. Standard, documented, well-tested.
Signup, verification, password reset, receipts, reminders. Deliverable (not landing in spam), branded, and easy for you to edit later.
Vercel or AWS deployment, staging + production environments, error tracking (Sentry), uptime monitoring, backups. Ships to your infra, not ours.
Five phases, ~10-14 weeks total for a lean MVP. Weekly demos so you steer the direction the whole way.
One deep-dive session to map the product. We come back with a written scope (features, non-features, timeline, price).
Wireframes for the core flows, database schema, API sketch. You approve; we build. No 'oh we also need X' scope creep.
Custom UI tied to your brand. Not another Tailwind starter kit — actual designed screens for your product.
Weekly sprints. Every Friday: a demo on staging you can actually click through. Weekend feedback, Monday adjustments.
Testing, migration to production, DNS + email domain setup, first customers on the platform. Then we watch, measure, iterate.

30-minute call, free. We'll tell you honestly whether the idea is buildable in the budget you have, and what the fastest path to paying customers looks like.
Lean MVPs typically range $12,000 to $30,000 AUD depending on scope. That gets you: auth, Stripe subscriptions, one core product flow, admin dashboard, deploy + monitoring. We give a fixed price after the discovery session.
Most MVPs launch in 10 to 14 weeks. Simpler products (single core loop, no integrations) can ship in 8. We work in weekly sprints with Friday demos so you see progress every week.
No — you do. Full code ownership, hosting in your accounts (Vercel, AWS, whatever you prefer), your Stripe/Postmark/database — nothing is locked to us. You can walk away with everything on day one.
Appozy — our own Zoom-Marketplace-approved booking SaaS, live at appozy.com, with real paying users. Same team, same stack, same process we'll use for yours.
Yes. Post-launch retainers cover feature adds, analytics work, bug fixes, and general iteration. Or you can take it in-house and we'll help onboard your first hire — up to you.
React + Next.js frontend, Node.js backend, PostgreSQL, Stripe for billing, Vercel/AWS for hosting, Sentry for errors, Postmark for email. Standard modern SaaS stack — no exotic lock-in.
Drop us a message, and we’ll get back to you soon. Let’s see how we can team up and make things happen.
Email: hello@hoffstee.com.au
Phone: +61 475851245