Included
What comes with every store
The essentials that separate a store that sells from a store that sits.
Shopify Stores
Fast launch, proven platform
Shopify handles the boring stuff (payments, inventory, tax, security) so you focus on selling. We design a custom theme tied to your brand — not a $50 template — set up products, connect payments, wire up shipping, and hand over an SOP so your team can run it without touching code.
Custom Storefronts
When Shopify won't stretch far enough
Complex product configurators, subscription models, B2B pricing tiers, custom checkout flows, or deep integration into your ERP — we build custom eCommerce (React + Next.js + Stripe) when you've outgrown platform limits. Same speed and reliability, none of the ceiling.
Payments, Shipping, Ready to Sell
AUD-native, GST-aware, mobile-first
Stripe + PayPal + Afterpay set up properly. GST calculated correctly. Shipping rates that don't scare buyers away. Mobile checkout that actually converts (that's where 70%+ of your traffic is). All the plumbing done right so you can focus on marketing.
Ready to sell online? Let's get your store live.
Whether Shopify fits or you need a custom build, we scope it in a free call. We'll tell you honestly which platform saves you money — no upselling.
Custom Theme Design
Designed for your brand, not lifted from the Shopify theme store. Mobile-first, fast, and ready for how buyers actually browse.
Payment Gateways
Stripe, PayPal, Afterpay, Zip — configured properly with GST, refunds, and dispute handling from day one.
Product Management SOP
Docs + short video on how to add products, edit stock, run sales, and handle orders — so you don't call us every week.
Shipping & Tax
AU Post + Sendle integrations, region-based rules, GST handled correctly, click-and-collect if you have a physical location.
SEO + Google Shopping
Product pages optimised for search, structured data for Google Shopping, Merchant Centre setup. Free traffic on day one.
Analytics + Ads Ready
GA4 eCommerce tracking, Meta Pixel, Google Tag Manager — configured so you know what's selling and what's not.
eCommerce we build for
We build for physical and digital products alike — retail, D2C brands, specialty stores, subscription boxes, digital downloads, courses.
Fashion, homewares, food and drink, health and beauty. Mobile-first, high-conversion product pages, upsells and cross-sells built in.
Boxes, refills, memberships — recurring billing set up correctly, customer portals so subscribers can pause/skip/cancel.
Downloads, licence keys, gated content, course delivery. No physical shipping means no shipping headaches — just clean digital fulfilment.
Tiered pricing, quote requests, minimum order quantities, tax-exempt customers. Custom flows for how B2B actually works.
Physical store extension. Online for browsing, pickup or delivery for fulfilment. Inventory synced across both.
Let's get your products in front of buyers.
Free consultation. Tell us what you sell and we'll tell you the fastest path to live — Shopify, custom build, or somewhere in between.
Frequently Asked Questions
Common questions about eCommerce development.
Shopify fits 80% of stores and launches faster + cheaper. Go custom when you have complex product configurators, subscription models, B2B tier pricing, or need deep ERP integration. We'll tell you honestly which fits — no upselling.
Shopify stores with a custom theme: $3,500 to $8,000 AUD. Custom-built stores: $10,000 to $30,000+ depending on complexity. Both are fixed-price after scoping.
Shopify stores: 3 to 5 weeks. Custom builds: 8 to 14 weeks. Product photography and copy are usually the bottleneck — start those early.
We can coordinate with photographers we've worked with, but we don't shoot ourselves. Good product photos matter more than fancy design — invest here.
Optional monthly plans cover Shopify app updates, small design tweaks, new product uploads, sales configuration, and performance monitoring.
Yes — WooCommerce, Wix, Squarespace, BigCommerce. We handle product migration, customer accounts, order history, and SEO redirects so you don't lose search traffic.
Let’s create something great together.
Drop us a message, and we’ll get back to you soon. Let’s see how we can team up and make things happen.
Email: hello@hoffstee.com.au
Phone: +61 475851245